Hope this finds you & your loved ones well! :)
It's been quite a while since I contributed an article here so I thought I'll share something to assist people who are relatively new to buying traffic...
Avoid or minimize traffic purchases from people who directly canvass you to buy from them without even attempting to build a relationship with you or provide value first
NOTE: This does NOT quite apply though if you approach these vendors first. Many scams occur because people just seem to readily buy from anyone that approaches them. And once they have made a purchase, they simply deliver bot traffic (which simulates real human traffic but isn’t real) or they do not even deliver a single click.
Avoid getting traffic that is priced way below the market
NOTE: At this point, it is between 10 to 35 cents per click & this can vary & fluctuate! Good quality traffic usually cost AT LEAST 45 to 50 cents a click as it reflects accurate targeted audience coupled with the vendors’ level of service, ability & competency to improve your squeeze, sales & funnel pages. In the solo ad market, price is often (though not always) an indication of quality.
Only purchase from vendors with multiple SALES testimonials
There are numerous testimonials out there but what really differentiates between good and bad testimonials? Simply ones that generates SALES! Optins can be high but if the vendor has a low percentage of testimonials with sales compared to the rest, it is better to avoid.
Great vendors assist you with your squeeze or sales funnels
Vendors who intend to run a long term sustainable business & truly wants you to profit from solo ads will make the effort to assist you optimize your squeeze or sales pages
Avoid dealing with vendors who just take your money and offers zero advice on your funnel pages. Bear in mind you are creating & building long term partnerships with them so choose wisely.
Top tier vendors will likely have multiple video testimonials of SALES which you can verify with their clients or customers themselves
Vendors with multiple video testimonials tend to be the real deal. This indicates they have been in the industry for a decent amount of time and they truly take care of their customers which is why their customers in turn return the favor by creating a testimonial for them.
Once you’ve managed to find vendors that fulfils the above requirements, the likelihood of you being scammed is GREATLY reduced & minimized!