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is mobile traffic much less better than desktop traffic?
completely depends on your offer(s).
If you are building lists of your own, you may want to segment them into desktop only or mobile lists, because mobile traffic generated lists will perform better when you send them mobile offers (like app install offers etc)
completely depends on your offer(s).
If you are building lists of your own, you may want to segment them into desktop only or mobile lists, because mobile traffic generated lists will perform better when you send them mobile offers (like app install offers etc)