Posts of Steve Robison
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Steve Robison
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Eric Bunyan on 04 Feb 2021 at 11:15

Have used udimi loads of times..I do get a lot of sign ups and it is building my list for future offers..as you should know the money is in the list..my conversion rate for sales isn't that good..but once you build your list you can test what sells and what doesn't.. build that list that's where the money is...

Congratulations! You are taking action. The next step ought to be TESTING and then FINE TUNING absolutely everything. Test, Test, Test. The day you stop testing is the day you quit.

Test your audience, Test you offer, test your frequency, test your copy. Test your price points Establish a control and test ONE thing at a time. Always try to beat the control. Success is incremental. Just one more opt-in, just one more conversion, just one more sale.

Those of us who have spent our careers in direct response marketing understand the word TESTING and what it means to strategic selling. Other marketers do not because they are focused on spending money and promoting a brand.

If your close rate stinks then you need to test something in order to move forward.

Best wishes

-Steve

Posted 4 Feb 2021 at 20:16
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Steve Robison
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Tim Ikels on 29 Jan 2021 at 10:50

Dear forum,

quick question, without the need to go into crazy specifics:

AFTER the opt-in, when the initial email follow-up sequence starts...

... I hear many email marketers suggest to provide lots of value upfront, introducing yourself and your brand, slowly warming up the list, ...

... While I see many email marketers going - more or less - into hardcore pitch mode: pitch email, pitch email, pitch email, ..., new offer pitch, pitch, pitch, ...

So from your experience, what's the best approach to recoup the investment within a week or two? (I assume that's most people's/buyer's goal here)

I'd appreciate if you answer from experience only, and not from a pov of "what feels right".

Thank you very much in advance!

Stay awesome,
Tim

I have found both strategies to work. I have also found that different niches respond differently. The health niche for a specific disease my respond differently than a health niche for general nutrition. You should by all means REST TEST TEST. Never stop testing in any marketing communication.

You should focus on building your list. Do not expect sales. Although sales do happen sometimes on the first contact. There is an old saying among direct response marketers that "Money Loves Speed" When someone opt-ins to your list, get after it. Don't delay. Whether your strategy or tactic is to begin throwing offers at them or if it is to deliver value and then ask for the sale; you have to follow up FAST.

Posted 30 Jan 2021 at 14:03
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Steve Robison
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Oh yes, now I remember an info product I wrote about ten years ago to do exactly that. Maybe I should update and re-release.

Posted 29 Jan 2021 at 20:20
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Steve Robison
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I know of a traffic seller in the U.K. if no one at Udimi sellers has an answer for you.

Posted 29 Jan 2021 at 20:17
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Steve Robison
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Sure have. I agree with your idea. There are several areas of the help menu that I find a bit cryptic as well. I would like to see a usable search function added to this forum similar to what we would see on a bulletin board.

Posted 29 Jan 2021 at 15:01
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Steve Robison
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Glenn Fedoruk on 28 Jan 2021 at 23:54

No the idea here is they have knoweldge before they make that first purchase have it available and necessary to read before they sign up

Aw, now that is a good idea!

Posted 29 Jan 2021 at 01:55
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Steve Robison
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Hey Glenn, have you used the Udimi FREEBIES in conjunction with your solo ads? Seems to me that would be an excellent place to add your solo reference thingy as well. What do you say?

Posted 28 Jan 2021 at 22:20
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Steve Robison
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Interesting. Never thought of making my buyer confirm that they bought something. I do not follow that rationale. Please expand on that thought. At present, when I get a buyer on one of my sites they are automatically sent to a buyers list (in my autoresponder) when the transaction completes.

Posted 28 Jan 2021 at 22:15
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Steve Robison
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CPL is of little concern in some markets. I am certain you would agree that if you could pay $5 a lead that would yield 50% sales from your automation, you would jump for joy. Some markets are crazy like that. Those are the markets I love to find. Does not have to be a high ticket item, just a good profit margin from respondents. We marketers become jaded with the marketplace noise.

As I inferred above, genetic engineers, as a trade group target have their own unique needs that we common folks don't relate to. Finding those markets requires research and testing of paid marketing communications. I don't mind sharing that market segment idea because I know no one here will ever spend the resources to investigate this hot potato.

Posted 28 Jan 2021 at 14:35
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Steve Robison
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Marcus Whalley on 08 Dec 2020 at 13:29

Hi, Just curious but when using these solo ads on here is it better to have single optin or double optin for my capture page to get better signup rates? Thanks Marcus

For efficiency, single opt-in is best. For quality yield, double opt-in will absolutely confirm this person wants your stuff. I have found double opt-in to work very well in non marketing niches or ones that do not lend themselves to a plethora of crap. Library science and genetic engineers are two that come to mind. You'd be amazed at the things those people buy online.

Posted 27 Jan 2021 at 00:09
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Steve Robison
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Andres Kindred on 25 Jan 2021 at 21:29

I really appreciate it! Learning something new every day! This is such an amazing topic.... Very interesting to see how this works and all the variables that go into it. Thanks for the insight!

There's more where that came from. Just ask a provocative question. We all like to talk about ourselves. I made my first dollar online over 20 years ago. I thought **wowzer** there's gold to be had, Not long after I began building a list and found that was where the gold can be mined.

Posted 26 Jan 2021 at 03:10
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Steve Robison
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(whoops fat fingers) The truth is that everybody who comes your way could be a buyer. So from that point of view the traffic you get could be buyers. I have my own buyer list, and I don't sell it. I worked hard for it and I'm not letting anyone else have access for a measly 60cents a click.

Posted 25 Jan 2021 at 19:04
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Steve Robison
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Andres Kindred on 25 Jan 2021 at 01:30

Hi Steve,

Thank you so much for your reply! That really helps a lot. Good to know about the different times zones. Very interesting how this works. What is your insight about vendors? I feel it can be very tricky to really find the traffic that you are looking for your offer. I've had better results with some that others, but I wonder what factors can go into it. For example, as you mentioned, a good landing page that has been optimized and tested will be of huge help. But, sometimes that might now be good enough and it can work better with some vendors than others.... So I just wonder if there is any way to tell the quality of that traffic.... It seems like there are so many insights that go into this. Any ideas to better understand how this works will be greatly appreciated. Thank you!

You are correct. A good landing page can be like a lighted billboard on a dirt road.There 's just nobody coming your way.

Traffic can be quite complex in it's sourcing. There are many places it could come from and end up in the seller's inventory for rent. You really don't know in spite of what they claim. Anyone who claims they are including a buyers list in their traffic sale generally is either

Posted 25 Jan 2021 at 18:57
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Steve Robison
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Andres Kindred on 24 Jan 2021 at 00:42

Hey guys,

For example... I buy 200 clicks, and I only get 30 optins... What happens with those other 170 people that didn't opt in? Do they have the option of doing it later? Will they still have that email somewhere there? I understand that they are not interested in the offer... But there might be some other factors... For example, they didn't feel like clicking on it, or even reading the email..... Just trying to understand how this really works... Any insight would be greatly appreciated, thank you! :)

Yes. the email recipients do have the option to click later. Your traffic generated from our list mailing is in different time zones, albeit Tier 1. These people access their email at different times of the day. That is why you traffic will be received in pieces at Udimi during the two or three day optimal delivery period. further They can act on it, defer it or ignore it, just like you do. You can expect an opt-in rate of 30 to 50% on a tested and optimized squeeze / opt-in page. If you are asking for telephone numbers, it will ne waste of your cash. Th robo dialers killed off that responsive use.

Posted 24 Jan 2021 at 01:32
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Steve Robison
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Tela Jillian on 21 Jan 2021 at 00:14

Ran my first clicks ever, does the solo ad provider create the headline and message that sends out to subscribers ? I sent something but not really sure ...

Tela,

You do have a choice. Most list owners as myself are experts at writing enticing and energetic emails that encourage out list to respond. We know from whence our traffic comes and what they are likely to respond to best in terms of ad copy. I mean to say also that we generated the members to our list by some marketing message in the first instance. Why not let us do the ad copy when we rent the names to you?

Posted 21 Jan 2021 at 16:45
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