ATTN: Solo Ad Buyers...
After looking around here a bit, and seeing some of the questions, comments, and complaints, I decided to give a little clarification for those who want it. After you have purchased a solo ad and you start getting angry messages from new subscribers demanding that you unsubscribe them immediately and that they never asked you for information in any way, don't panic! While it really isn't likely that they signed up for your list and then magically forgot about it a few minutes later, it is possible... Unlikely but possible. In most cases (not always - but often) what has happened is that your solo ad seller is using a software program that basically subscribes people to your list for you. They load a list of niche specific contacts that they have purchased from a list broker into their software, and then the software subscribes them to your autoresponder, thus filling the solo ad order. This is often done in a mix. Their real list has some clicks in it, but not enough to fill your order, so they supplement their list with the purchased list in order to complete your order. Ultimately you end up getting real/actual subscribers as well as people who have never seen your offer before on any level. Underhanded? Cheating? Unfair? ... Well, that depends on your own perspective. The reality is that most of the people who end up on your list have really interacted with your niche on some level at some point, and so they really are niche targeted even though they didn't necessarily subscribe to your offer specifically. So, being specific, you didn't actually get what you paid for because you paid for the solo ad seller to send you real subscribers (clicks) from his real email list, and he hasn't done that entirely. On the other hand, you now have people subscribed to your list who are interested in your niche (with the exception of the few who complain). So although they landed on your list under less than perfect circumstances, they still landed on your list, and it has been my own experience that with some relationship building you can convert the same percentage of those subscribers into buyers as you can the ones that were legitimate. What can you do to protect yourself from this? Nothing. As long as you are buying solo ads, there will always be risk of getting this tactic used on you. The only way to protect yourself fully is to truly do your own list building using more traditional (and costly) advertising venues. So, before you send your next complain, or damage your own reputation and your solo ad providers reputation, take a moment to ask yourself this... Was my true intention to get niche specific subscribers into my list, or was my intention to only get subscribers from this one specific person/seller? Don't be too quick to answer - Take a moment to put aside your moral standing on the issue and look only at the end result. - Once you have answered that question for yourself, you'll know if you want to continue using solo ads to build your list, or if you want to use the much more expensive and time consuming approach and built it yourself. *For the record. I am not a solo ad seller, and I do not represent this website, it's owners, or it's affiliates in any capacity. I am simply offering clarification for those who want it.
ATTN: Solo Ad Buyers...
Cliff Carrigan on 4 Sep 2014
Last reply: Scott Moore 24 Jan at 00:23
28 replies
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