Effective Email Marketing Campaign at a glance
3 upvotes
Hi All,
Since we are all doing email marketing, I thought I'd like to remind few things we need to remember when we do it:
1. Personalization
Few people want to read emails that are addressed "Dear Sir/Madam" as opposed to their first or last name
2. Responsive design
Email campaigns that are designed for mobile devices are especially important -- a quality known as "responsive design." In fact, 67% of emails today are read on either a smartphone or tablet.
3. Call To Action
marketing emails must contain a meaningful call-to-action (CTA). every message must have a point to it, do not waste your time and your subscribers.
Thank you for reading, have a nice day everyone!
Last reply: Jen Johnston 28 Dec at 18:12
10 replies