Tip for Newbies: Send Your List TONS of Free Stuff!
If you are buying solo ads you probably are already giving something (e.g. report, video, mini-course, e-book, free membership, etc) away to get people to opt-in (i.e. a lead magnet). However what people tend to forget is to keep doing this once the person is on there list! If you want high open rates, click through rates and sales from your list you need to give, give, give. Keep sending your list free things which are not designed to sell whether that be reports, videos, e-books or giveaways. Your list should be excited to get an email from you! If you can give more than you ask from your list, your list will be gold dust to you!