Alright so over the years i have come across some buyers with extremely unrealistic expectations from solo ads, i usually take the time to educate them on this when i can. How can we as sellers help educate people on what to expect from solo ads. I had a client leave a bad review because he didnt get enough optins and no sales from 50 clicks solo ads..i was just speechless, how is it that someone expects sales from 50 clicks.. and his clicks were being sent to a sales page not a landing page. He eventually agrees to tweak his landing page per my recommendations and remove the review in exchange for another 50 clicks and he ended up with over 50% optin after sending the clicks to a page optimized to collect emails. He was apologetic realizing that his results were caused by him and had no reflection on clicks delivered. Recently a buyer complained of leads not responding to emails and i tried to educate her on this being a numbers game unless your leads are segmented to opens, you will be getting less than 10% opens on average and 1% CTR. Just because you have 100 leads does not mean even 20 of them will open any of your emails. How do people come up with these expectations and is there a way to actually help educate folks and make them more informed buyers.