We’ve got another great guide for you, particularly if you want to know how to choose the right offer type to maximize your conversion rate. The following tips are from expert Udimi seller Brandon Sean.
Let’s hand it straight over to Brandon…
“As a vendor on Udimi I’m constantly being asked what type of offers convert best with solo ads, so I thought I’d put my answers into a guide for buyers.
Before we talk about what type of offers do well, we need to understand who exactly we are marketing to. If we get this right, it makes the offer much easier to create – but so many people skip over this step.
Who is the target audience?
Subscribers built with solo ads aren’t looking for Lamborghinis or Ferraris. All they want is a simple business which enables them to make some income from home.
They are happy if they can make just $1 to prove to themselves that this “make money online” thing actually works. They are delighted if they can hit $10/day.
These people have probably paid out to join all sorts of money making schemes and are just looking for something that ACTUALLY WORKS.
And they’re willing to invest good money to get this to work! I’m talking about thousands of dollars here – high ticket stuff – $500, $1,000 – $5,000 and more.
If they were already making good money, they wouldn’t be in a solo ad vendor’s list opening the emails and clicking on your link in the first place.
So in your marketing you need to address their biggest fears and give some sort of assurance. Offer small goals that seem achievable for the average person.
So what kind of offer does this audience respond to?
Well, to put it simply – any kind of money making opportunity that fits with our description of the example persona above. Examples include:
- MLM/ network marketing offers (these work extremely well)
- How to make money online with Affiliate Marketing
- Make money online with Fiverr
- Forex
- PLR products
- Done For You Offers (either yours or affiliate offers)
This list isn’t exhaustive, but you get the idea.
Basically any offer that seems “newbie friendly” and does not appear to be difficult to execute in order to make money will qualify as a good offer.
Criteria when choosing which offers to promote
When choosing offers to promote in my follow up or my “Thank You Page” I make sure the offer has the following information on the sales page:
- Some proof of earnings (doesn’t have to be big)
- Social media proof
- Sales video (optional)
- Contact details (Facebook, Skype, Mobile number)
With these in place there’s a good chance you have an offer that can convert really with solo ads.