anyone know what does cold traffic mea
Cold traffic is anyone who visits your site and has no idea who you are or very little idea what it is you have to offer. This is often the majority of your traffic, especially if you are unknown or just starting out.
Normally these people find your site through free ads or through paid advertisements like PPC (pay-per-click), solo ads or search engine listings.
Cold traffic is often sent to a lead capture page (squeeze page) where visitors sign-up to be placed on a list or to buy a low (front end) offer with little commitment on their part. The idea is to build your own mailing list.
Hope this helps you understand. Have a great day!