Misconception #1: Sales should come almost immediately. Not always they won't, in fact most sales comes from email follow up sequence.
Misconception #2: 1,000 clicks solo should take about the same time to deliver 100 clicks solo ad, speed means quality - HECK NO! The more clicks the longer it takes for the vendor to actually deliver the clicks and speed is not always related to quality, what matters is opt-in rate and sales.
Absolutely! Building a relationship with your opt-ins with a follow up sequence which provides real value to them is where the money is made.