A question for list owners and affiliate marketers:
How many follow emails do you send about 1 evergreen affiliate offer?
For example, in my follow up email sequence, I send 3-4 emails about one offer.
Then, I move on and send another 3-4 emails about another offer.
(One email is sent per day.)
I'm wondering what you thoughts are on this - too much, too little, etc?
Thanks in advance :-)
P.S. I realize that if an offer is make sales, I should keep sending. I'm just looking for best practices for a new funnel here.
Hey Matt, Usually a lead buys between the 7th and 12th email. Of course it can happen much faster if your offer is killer but those are the numbers around.
I always work with 15 days/1 per day + broadcast every 2 days.
If I am promoting product A using the 15 day sequence I use product B to start warming up slowly before they enter another 15 day sequence for product B.
Okay got it, thanks Alexanrdre!
What Alexandre said, but I determine the length of my email followup depends on the product. Every offer/product is different. For a low ticket product, I'd not follow up for more than 7 days, if it's a $1 trial and you can't get them to buy it after 7 days of following up, better believe you need a new product.
If it's a mid/high ticket sale, you can't expect a subscriber to make a commitment within 7 days, I'd usually do a 21-28 day follow up sequence (yep, long value-packed followup which encourages leads to take action). Can't expect someone to buy a $997 product in a week, you need to give them a good reason to consider your product.
I love psychological triggers, and also use a storytelling approach in my emails, that often works best for my customers too.
Thanks! This is very helpful Harshwardhan :-)