How many emails should you send about 1 evergreen affiliate offer?
How many emails should you send about 1 evergreen affiliate offer?
Matt Mcgarry
1
3 posts / 0 likes

Hi All!

A question for list owners and affiliate marketers:

How many follow emails do you send about 1 evergreen affiliate offer?

For example, in my follow up email sequence, I send 3-4 emails about one offer.

Then, I move on and send another 3-4 emails about another offer.

(One email is sent per day.)

I'm wondering what you thoughts are on this - too much, too little, etc?

Thanks in advance :-)

-Matt

P.S. I realize that if an offer is make sales, I should keep sending. I'm just looking for best practices for a new funnel here.

Posted 8 May at 15:24
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Alexandre
21
5 posts / 4 likes

Hey Matt, Usually a lead buys between the 7th and 12th email. Of course it can happen much faster if your offer is killer but those are the numbers around.

I always work with 15 days/1 per day + broadcast every 2 days.

If I am promoting product A using the 15 day sequence I use product B to start warming up slowly before they enter another 15 day sequence for product B.



Alex
Posted 8 May at 15:35
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Matt Mcgarry
1
3 posts / 0 likes
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Alexandre on 08 May 2019 at 15:35
Hey Matt, Usually a lead buys between the 7th and 12th email. Of course it can happen much faster if your offer is killer but those are the numbers around.

I always work with 15 days/1 per day + broadcast every 2 days.

If I am promoting product A using the 15 day sequence I use product B to start warming up slowly before they enter another 15 day sequence for product B.

Okay got it, thanks Alexanrdre!

Posted 9 May at 04:06
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Harshwardhan Singh Chauhan
27
22 posts / 6 likes

What Alexandre said, but I determine the length of my email followup depends on the product. Every offer/product is different. For a low ticket product, I'd not follow up for more than 7 days, if it's a $1 trial and you can't get them to buy it after 7 days of following up, better believe you need a new product.

If it's a mid/high ticket sale, you can't expect a subscriber to make a commitment within 7 days, I'd usually do a 21-28 day follow up sequence (yep, long value-packed followup which encourages leads to take action). Can't expect someone to buy a $997 product in a week, you need to give them a good reason to consider your product.

I love psychological triggers, and also use a storytelling approach in my emails, that often works best for my customers too.


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Posted 9 May at 04:34
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Matt Mcgarry
1
3 posts / 0 likes
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Harshwardhan Singh Chauhan on 09 May 2019 at 04:34
What Alexandre said, but I determine the length of my email followup depends on the product. Every offer/product is different. For a low ticket product, I'd not follow up for more than 7 days, if it's a $1 trial and you can't get them to buy it after 7 days of following up, better believe you need a new product.

If it's a mid/high ticket sale, you can't expect a subscriber to make a commitment within 7 days, I'd usually do a 21-28 day follow up sequence (yep, long value-packed followup which encourages leads to take action). Can't expect someone to buy a $997 product in a week, you need to give them a good reason to consider your product.

I love psychological triggers, and also use a storytelling approach in my emails, that often works best for my customers too.

Thanks! This is very helpful Harshwardhan :-)

Posted 10 May at 14:12
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Harshwardhan Singh Chauhan
27
22 posts / 6 likes
Posted 10 May at 16:52
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