Hey Matt, Usually a lead buys between the 7th and 12th email. Of course it can happen much faster if your offer is killer but those are the numbers around.
I always work with 15 days/1 per day + broadcast every 2 days.
If I am promoting product A using the 15 day sequence I use product B to start warming up slowly before they enter another 15 day sequence for product B.
Alex
Hey Matt, Usually a lead buys between the 7th and 12th email. Of course it can happen much faster if your offer is killer but those are the numbers around.I always work with 15 days/1 per day + broadcast every 2 days.If I am promoting product A using the 15 day sequence I use product B to start warm
Okay got it, thanks Alexanrdre!
What Alexandre said, but I determine the length of my email followup depends on the product. Every offer/product is different. For a low ticket product, I'd not follow up for more than 7 days, if it's a $1 trial and you can't get them to buy it after 7 days of following up, better believe you need a new product.
If it's a mid/high ticket sale, you can't expect a subscriber to make a commitment within 7 days, I'd usually do a 21-28 day follow up sequence (yep, long value-packed followup which encourages leads to take action). Can't expect someone to buy a $997 product in a week, you need to give them a good reason to consider your product.
I love psychological triggers, and also use a storytelling approach in my emails, that often works best for my customers too.
What Alexandre said, but I determine the length of my email followup depends on the product. Every offer/product is different. For a low ticket product, I'd not follow up for more than 7 days, if it's a $1 trial and you can't get them to buy it after 7 days of following up, better believe you need a
Thanks! This is very helpful Harshwardhan :-)
Most welcome!
Hi All!
A question for list owners and affiliate marketers:
How many follow emails do you send about 1 evergreen affiliate offer?
For example, in my follow up email sequence, I send 3-4 emails about one offer.
Then, I move on and send another 3-4 emails about another offer.
(One email is sent per day.)
I'm wondering what you thoughts are on this - too much, too little, etc?
Thanks in advance :-)
-Matt
P.S. I realize that if an offer is make sales, I should keep sending. I'm just looking for best practices for a new funnel here.