Hello Richard, your first goal is to collect leads for you biz op which you're probably doing with your capture page/funnel. Once the visitors give you their emails, they become your subscribers. The possibilities are endless from here. If you're promoting a product, you can write a followup sequence (automated email sequence) and send relevant content to them. You would first want to break even on your ad spend and then profit. If you have any other questions, feel free to message me. :-)