You can use some click tracking software such as ClickMagick or Qliker to track your incoming traffic.
They have quite extensive tutorials on how to do that.
I would also rewrite the provided swipe to make it a bit unique. You can imagine that the swipe has probably been shown too many times already
Thank you for your advice! I can definitely see that creating your own swipes, ads, and landing pages is the way to go!
are you sending your traffic to a capture page first and collecting their email address?