It looks like only 2% of my opt ins are actually opening my follow up emails...
Only 2% of the follow-up email open rate is not usual. Please double-check your autoresponder's setup and make sure the emails hit to the recipient's inbox. If you want to maximise the reach of your email marketing campaigns, you’ll need to do everything possible in order to avoid being flagged as spam. Make sure the follow-up emails are not going into the junk/spam folders. It might be the reason to reduce the email opening rate.
Here are some best practices to keep your emails from falling into spam folders:
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Yes they are being flagged as spam, looks like I have some work to do, Thank you for your advice I will put it to good use
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Or go to the Home section and you will see the section as well.
1st see if your sending domain or ip address is blacklisted. If yes, fix the issues or get a new domain.
2nd you need to set up your authenticate your domain.
If you still go to spam, test your content ie. subject and body copy.
And lastly, look at the traffic source as a possible issue.
Even a new autoresponder account could help. Most of the big companies are shared ip's.