1. Contrarian- takes an opposing view, especially one who rejects the majority opinion
2. Controversial - stirring debate and discussion is at the core of your plan, hedging your bets on not pleasing everyone.
3. Inspirational - feel good, positive
4. New Discovery- something new you in your business, idea or approach
5. Current News
I consistently use these 5 and get maximum engagement from my list.
Click on bio for more tips on email marketing.
It's a great list. Reminds me a lot of what I work from.
The controversy is what I find of the 5 which has the highest open rate.