When I first started with solo ads and traffic, I did what many new marketers do: I jumped from one shiny object to the next. I spent over $30,000 in my first year and had almost nothing to show for it. Looking back, it wasnât the traffic that was broken â it was my approach.
Here are three lessons that completely shifted my results (and hopefully save someone else a lot of pain and wasted dollars):
â Traffic doesnât fix a broken funnel. I used to think buying more clicks would eventually make sales. But if your page isnât clear, your offer isnât aligned, or your autoresponder isnât following up properly, no amount of traffic will save it.
â Numbers matter, but trust matters more. Early on, I plastered big claims on my landing pages (50% ROI, 100% profit, etc.). The problem? Cold leads didnât know me and bounced instantly. When I toned it down, shared more story, and built credibility first, my opt-ins and conversions actually went up.
â Solo ads arenât a lottery ticket. Too many buyers come in thinking one 200-click test will turn into instant thousands. The reality: solo ads are best used for building your list, testing, and then scaling once youâve proven your funnel. Think of it as farming, not gambling.
I share this because I know the frustration of âspending big and seeing nothing.â The turning point for me was when I stopped expecting traffic alone to do the heavy lifting, and instead built systems that turned those clicks into relationships and sales.
If youâre new, my best advice:
Start with a simple, clean funnel
Use your follow-up emails to deliver value first, sell second
Track every click, opt-in, and conversion so you know where the leaks are
Hope this helps someone avoid the same mistakes I made.
What about you all â whatâs the biggest lesson youâve learned from your solo ad journey so far?
Hey everyone,
When I first started with solo ads and traffic, I did what many new marketers do: I jumped from one shiny object to the next. I spent over $30,000 in my first year and had almost nothing to show for it. Looking back, it wasnât the traffic that was broken â it was my approach.
Here are three lessons that completely shifted my results (and hopefully save someone else a lot of pain and wasted dollars):
â Traffic doesnât fix a broken funnel.
I used to think buying more clicks would eventually make sales. But if your page isnât clear, your offer isnât aligned, or your autoresponder isnât following up properly, no amount of traffic will save it.
â Numbers matter, but trust matters more.
Early on, I plastered big claims on my landing pages (50% ROI, 100% profit, etc.). The problem? Cold leads didnât know me and bounced instantly. When I toned it down, shared more story, and built credibility first, my opt-ins and conversions actually went up.
â Solo ads arenât a lottery ticket.
Too many buyers come in thinking one 200-click test will turn into instant thousands. The reality: solo ads are best used for building your list, testing, and then scaling once youâve proven your funnel. Think of it as farming, not gambling.
I share this because I know the frustration of âspending big and seeing nothing.â The turning point for me was when I stopped expecting traffic alone to do the heavy lifting, and instead built systems that turned those clicks into relationships and sales.
If youâre new, my best advice:
Hope this helps someone avoid the same mistakes I made.
What about you all â whatâs the biggest lesson youâve learned from your solo ad journey so far?
Shaun