Forum Solo ads 7 Free CASE STUDY Tips To Boost Open Rates With Subject Lines (And Its NOT What You Think)
Hey Kelvin like your tips and all so true but can you clarify what these are lol... ---- + ââŠ, 3Ps & 3Dsâ + ââŠ, K, L & Tâ ---- Thanks.. Rick Ling
Hi Rick, PMed you. :)
Hi Kelvin, I also like your tips, but have no idea what the following are; + ââŠ, 3Ps & 3Dsâ + ââŠ, K, L & Tâ
Please clarify so that a newbie like me can learn. Thanks.
Cornel DaCosta
Hi Cornel, all,
Evidently quite a few people asked about the examples in tip #1. It wasn't meant to be "deciphered" within the context of this sharing but simply to state the principle of using curiosity & ambiguity (but again, not too often).
As said, using these sparingly within the subject lines of my follow up series worked a treat in increasing open rates but I'll share what these represent in any case.
They are... 3Ps - Passion, Performance, Purpose 3Ds - Desire, Design, Destiny K, L, T - Know, Like & Trust
Here is a latest example of how top marketers like Russell Brunson use this principle:
(Bullet point) Boobs VS Oboma - which one wins?
Trust this assists. :)
Hi guys,
So today I decided to do a quick study on subject lines based on my follow up series across the different IM lists that I have and wanted to share them with you.
Hopefully, this will assist you get higher open rates, click rates and thus sales (HINT: It will be nice if you send a tip when you get extra sales from implementing any of the below ⊠haha!)
Ok here we go (with actual examples)âŠ
Tip #1) Use Curiosity / Ambiguity but not too often
+ ââŠ, 3Ps & 3Dsâ + ââŠ, K, L & Tâ
Tip #2) Use Strong, Positive Keywords
+ âWelcome toâŠâ (Iâve studied many of the 1st emails by major organizations around the worldâŠ) + â[2 CASE STUDIES]â + âFreeâ + âOpenâ + âPersonal Tipsâ
Tip #3) Avoid Negative Keywords / Phrase
+ âYourâ / âYouâ (?) + âFinalâ (?) + âHow To Trulyâ (?) + âStructuring Your Businessâ (Keep language as simple & casual as possible)
? â Means Iâve seen enough data to share this but would like to further test it
Tip #4) Using Your Personal Name
+ First time I used it, there was a dip in open rates (But after that itâs good ONLY if youâre delivering good value & using your name relatively often)
Additional Bonus Tips:
Tip #5) Use numbers in subject lines whenever feasible as they are specific by nature & people like certainty to a degree
Tip #6) Avoid using words your subscribers may not understand or be in their lingo
Tip #7) Itâs not about you⊠itâs about THEM! :)
Now go apply and test.