7 Free CASE STUDY Tips To Boost Open Rates With Subject Lines (And Its NOT What You Think)
7 Free CASE STUDY Tips To Boost Open Rates With Subject Lines (And Its NOT What You Think)
Kelvin Chan
1088
18 posts / 25 likes
Hi guys,

So today I decided to do a quick study on subject lines based on my follow up series across the different IM lists that I have and wanted to share them with you.

Hopefully, this will assist you get higher open rates, click rates and thus sales (HINT: It will be nice if you send a tip when you get extra sales from implementing any of the below … haha!)

Ok here we go (with actual examples)…

Tip #1) Use Curiosity / Ambiguity but not too often

+ “…, 3Ps & 3Ds”
+ “…, K, L & T”

Tip #2) Use Strong, Positive Keywords

+ “Welcome to…” (I’ve studied many of the 1st emails by major organizations around the world…)
+ “[2 CASE STUDIES]”
+ “Free”
+ “Open”
+ “Personal Tips”

Tip #3) Avoid Negative Keywords / Phrase

+ “Your” / “You” (?)
+ “Final” (?)
+ “How To Truly” (?)
+ “Structuring Your Business” (Keep language as simple & casual as possible)

? – Means I’ve seen enough data to share this but would like to further test it

Tip #4) Using Your Personal Name

+ First time I used it, there was a dip in open rates (But after that it’s good ONLY if you’re delivering good value & using your name relatively often)

Additional Bonus Tips:

Tip #5) Use numbers in subject lines whenever feasible as they are specific by nature & people like certainty to a degree

Tip #6) Avoid using words your subscribers may not understand or be in their lingo

Tip #7) It’s not about you… it’s about THEM! :)

Now go apply and test.
Posted 25 Mar at 11:00
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Rick Ling
218  / 3
224 posts / 41 likes
Hey Kelvin like your tips and all so true but can you clarify what these are lol...
----
+ “…, 3Ps & 3Ds”
+ “…, K, L & T”
----
Thanks..
Rick Ling
Posted 25 Mar at 13:05
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Kelvin Chan
1088
18 posts / 25 likes
Hi Rick, PMed you. :)
Posted 25 Mar at 16:28
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Cornel Dacosta
4
3 posts / 0 likes
Hi Kelvin, I also like your tips, but have no idea what the following are;
+ “…, 3Ps & 3Ds”
+ “…, K, L & T”

Please clarify so that a newbie like me can learn. Thanks.

Cornel DaCosta

Posted 25 Mar at 22:05
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Kelvin Chan
1088
18 posts / 25 likes
Hi Cornel, all,

Evidently quite a few people asked about the examples in tip #1. It wasn't meant to be "deciphered" within the context of this sharing but simply to state the principle of using curiosity & ambiguity (but again, not too often).

As said, using these sparingly within the subject lines of my follow up series worked a treat in increasing open rates but I'll share what these represent in any case.

They are...
3Ps - Passion, Performance, Purpose
3Ds - Desire, Design, Destiny
K, L, T - Know, Like & Trust

Here is a latest example of how top marketers like Russell Brunson use this principle:

(Bullet point) Boobs VS Oboma - which one wins?

Trust this assists. :)
Posted 26 Mar at 09:06
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