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He seems a nice guy.
Great info, thank my friend...
I also think Kelvin is a good guy. I'm a total beginner at this stuff and he's been extremely helpful; before. During and after my solo ad campaign with him
what did you use to track all this at once
Thank you, Kelvin. Fascinating findings so far. I am looking forward to hearing how your full test turns out.
Hi everyone,
Itās been a while since I last shared & thought Iāll write to share a MVT test Iām performing at the momentā¦
A MVT test is a more complex version of a simple A/B test (both of which Iāll be explaining in a short whileās timeā¦)
This sharing is INTENDED to stimulate hunger to improve us all as marketers and while things arenāt conclusive, the early findings are pretty interesting and might prove useful to some reading this. In that spirit, Iāll proceed to share. (On a PERSONAL level, this writing serves as a journaling record)
First things first, Iām going to assume you know what a squeeze or lead capture page is and its CHIEF purpose (i.e. to captivate your intended target audience and to capture their true email address for future marketing communications).
To explain what a MVT test is, itās wise to start off with its simpler version - the A/B test.
To provide an example and an analogy, letās use popcorns!
Suppose everyone likes popcorns and there are 2 types - SWEET popcorn and SALTY popcorn.
In a sample size of 1000 people, if 600 prefers SWEET popcorn and 400 SALTY popcorn, then SWEET popcorn is declared the winner.
Simple?
With a MVT test, there is more than 1 element of which you can have any number of variations for each of those elements.
Keeping to our popcorn example, letās say these are the 2 elements & its 2 variations: 1) Preferred taste - SWEET or SALTY 2) Preferred container - CUP or BOWL
And if the results were as followsā¦ Combination #1: SWEET popcorn in a CUP (e.g. 400 people) Combination #2: SWEET popcorn in a BOWL (e.g. 200 people) Combination #3: SALTY popcorn in a CUP (e.g. 300 people) Combination #4: SALTY popcorn in a BOWL (e.g. 100 people)
Hence, the WINNER is - SWEET popcorn in a CUP.
Nowā¦
If youāre the kind who loves working on details, read on till the endā¦ I trust it will be well worth your time.
If youāre the sort who canāt be bothered about details and couldnāt care less, Iāll leave you to decide whatās best for yourself.
Moving right alongā¦
In my current MVT test, Iāve got 4 elements: 1) Top bar with logo (PRESENT or ABSENT) 2) Headline (RED or BLACK) 3) CTA text (With the word āFREEā or without) 4) Privacy statement (PRESENT or ABSENT)
This means that we have a total of 16 unique permutations / combinations (ask your math teacher if necessaryā¦lol!)
Before we go on, Iāll like you toā¦ + Predict which of the 4 elements impacts conversions the most (AT this early point in timeā¦) + Predict which variation of each of the 4 elements is the winner (Again, AT this early point in timeā¦)
Ready? =)
Here are initial results based on 437 visitors so farā¦
Refer to image @ http://postimg.org/image/wqxafqekp/
As it standsā¦ + The element that impacts conversions the MOST isā¦ the Privacy statement (Did you get this right?). Removing it helps conversions (so farā¦)! + Having the word āFREEā in the call-to-action button helps boost conversions + The top performing combination (of the 16) is converting at 71.43%, the worst is at 33.33% and the overall at 50.11% (Not represented by the image above)
In this current phase of MVT, a total of 300 to 500 visitors will go to each of the 16 combinations requiring a minimum of 4800 to 8000 visitors. (Canāt wait to see what the final results are - where Iāll then eliminate the weakest combinations and further tweak the strongest ones)
Prior to this phase, simple tests were done to determine which squeeze page design to test with.
Once this current phase of MVT is over (results of which will then be taken with a lot more WEIGHT compared to now), the next phases will test out: + Squeeze Page Headlines (16 variations) + Pre-Headlines (Presence v.s. Absence) + Sub-Headlines (Presence v.s. Absence) + CTA text, color & perhaps font? (More variations) + Graphical Headline v.s. Textual Headline (With same EXACT copy)
These tests will require about 40,000 to 50,000 visitors over the next couple of weeksā¦ (Should be a fascinating time for me!)
Meantime, feel free & encourage you toā¦ minimally do a simple A/B split test (if not a MVT test) based on my early findings.
On this note, 1 tipā¦ make sure to do your tests based on a variety of traffic sources (my current phase requiring 8000 visitors will come from at least 20 different sources).
Trust youāve enjoyed this and feel free to share your own findings (in the past or going forward) too! :)
*Scurries off to check on the latest MVT results* =D