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After you have purchased a solo ad and you start getting angry messages from new subscribers demanding that you unsubscribe them immediately and that they never asked you for information in any way, don't panic!
While it really isn't likely that they signed up for your list and then magically forgot about it a few minutes later, it is possible... Unlikely but possible.
In most cases (not always - but often) what has happened is that your solo ad seller is using a software program that basically subscribes people to your list for you.
They load a list of niche specific contacts that they have purchased from a list broker into their software, and then the software subscribes them to your autoresponder, thus filling the solo ad order.
This is often done in a mix. Their real list has some clicks in it, but not enough to fill your order, so they supplement their list with the purchased list in order to complete your order.
Ultimately you end up getting real/actual subscribers as well as people who have never seen your offer before on any level.
Underhanded? Cheating? Unfair? ... Well, that depends on your own perspective.
The reality is that most of the people who end up on your list have really interacted with your niche on some level at some point, and so they really are niche targeted even though they didn't necessarily subscribe to your offer specifically.
So, being specific, you didn't actually get what you paid for because you paid for the solo ad seller to send you real subscribers (clicks) from his real email list, and he hasn't done that entirely.
On the other hand, you now have people subscribed to your list who are interested in your niche (with the exception of the few who complain).
So although they landed on your list under less than perfect circumstances, they still landed on your list, and it has been my own experience that with some relationship building you can convert the same percentage of those subscribers into buyers as you can the ones that were legitimate.
What can you do to protect yourself from this? Nothing. As long as you are buying solo ads, there will always be risk of getting this tactic used on you.
The only way to protect yourself fully is to truly do your own list building using more traditional (and costly) advertising venues.
So, before you send your next complain, or damage your own reputation and your solo ad providers reputation, take a moment to ask yourself this...
Was my true intention to get niche specific subscribers into my list, or was my intention to only get subscribers from this one specific person/seller?
Don't be too quick to answer - Take a moment to put aside your moral standing on the issue and look only at the end result. - Once you have answered that question for yourself, you'll know if you want to continue using solo ads to build your list, or if you want to use the much more expensive and time consuming approach and built it yourself.
*For the record. I am not a solo ad seller, and I do not represent this website, it's owners, or it's affiliates in any capacity. I am simply offering clarification for those who want it.
After you have purchased a solo ad and you start getting angry messages from new subscribers demanding that you unsubscribe them immediately and that they never asked you for information in any way, don't panic!
While it really isn't likely that they signed up for your list and then magically forgot about it a few minutes later, it is possible... Unlikely but possible.
In most cases (not always - but often) what has happened is that your solo ad seller is using a software program that basically subscribes people to your list for you.
They load a list of niche specific contacts that they have purchased from a list broker into their software, and then the software subscribes them to your autoresponder, thus filling the solo ad order.
This is often done in a mix. Their real list has some clicks in it, but not enough to fill your order, so they supplement their list with the purchased list in order to complete your order.
Ultimately you end up getting real/actual subscribers as well as people who have never seen your offer before on any level.
Underhanded? Cheating? Unfair? ... Well, that depends on your own perspective.
The reality is that most of the people who end up on your list have really interacted with your niche on some level at some point, and so they really are niche targeted even though they didn't necessarily subscribe to your offer specifically.
So, being specific, you didn't actually get what you paid for because you paid for the solo ad seller to send you real subscribers (clicks) from his real email list, and he hasn't done that entirely.
On the other hand, you now have people subscribed to your list who are interested in your niche (with the exception of the few who complain).
So although they landed on your list under less than perfect circumstances, they still landed on your list, and it has been my own experience that with some relationship building you can convert the same percentage of those subscribers into buyers as you can the ones that were legitimate.
What can you do to protect yourself from this? Nothing. As long as you are buying solo ads, there will always be risk of getting this tactic used on you.
The only way to protect yourself fully is to truly do your own list building using more traditional (and costly) advertising venues.
So, before you send your next complain, or damage your own reputation and your solo ad providers reputation, take a moment to ask yourself this...
Was my true intention to get niche specific subscribers into my list, or was my intention to only get subscribers from this one specific person/seller?
Don't be too quick to answer - Take a moment to put aside your moral standing on the issue and look only at the end result. - Once you have answered that question for yourself, you'll know if you want to continue using solo ads to build your list, or if you want to use the much more expensive and time consuming approach and built it yourself.
*For the record. I am not a solo ad seller, and I do not represent this website, it's owners, or it's affiliates in any capacity. I am simply offering clarification for those who want it.
Thanks for the post, I will stay away from this seller from now on...
Thanks for the post, I will stay away from this seller from now on...
There is a psychology behind the visitor actually opting in to a squeeze page before receiving any emails from you that affects followup sales in a big way. It's a micro-commitment thing.
Most of us buy solos because we expect to get paid UPFRONT while we're building our lists which is why we drive our traffic to a sales funnel instead of a blog post. Bottom line is, I want to get ROI now, not 2 weeks from now. In the case of software-generated optins though, those subs don't get see any one time offer page so it's impossible for any buyer to get his ad spend back (or even a portion of it) on the first day.
Software-generated optins of real email addresses should only cost 5-10 cents per email. This is just my .02.
Anyway, the most frustrating thing though is when these shady sellers feed bot generated email addresses in to your optin form. Email addresses that doesn't have any real person behind them. You feel awesome because you had fantastic optin rate, but you check your stats and see that not even one person out of a few hundred optins opened your first followup email.
It's hard to catch this kind of stuff because if you try to validate some of the addresses you got, you can see that they are real accounts or valid addresses, just that they're not accounts of real people.
I actually had a guy before contacted me on Skype asking if I wanted to buy 5k yahoo/hotmail email accounts. I just thought to myself.. this is probably where they're getting the email addresses that they feed our forms.
There is a psychology behind the visitor actually opting in to a squeeze page before receiving any emails from you that affects followup sales in a big way. It's a micro-commitment thing.
Most of us buy solos because we expect to get paid UPFRONT while we're building our lists which is why we drive our traffic to a sales funnel instead of a blog post. Bottom line is, I want to get ROI now, not 2 weeks from now. In the case of software-generated optins though, those subs don't get see any one time offer page so it's impossible for any buyer to get his ad spend back (or even a portion of it) on the first day.
Software-generated optins of real email addresses should only cost 5-10 cents per email. This is just my .02.
Anyway, the most frustrating thing though is when these shady sellers feed bot generated email addresses in to your optin form. Email addresses that doesn't have any real person behind them. You feel awesome because you had fantastic optin rate, but you check your stats and see that not even one person out of a few hundred optins opened your first followup email.
It's hard to catch this kind of stuff because if you try to validate some of the addresses you got, you can see that they are real accounts or valid addresses, just that they're not accounts of real people.
I actually had a guy before contacted me on Skype asking if I wanted to buy 5k yahoo/hotmail email accounts. I just thought to myself.. this is probably where they're getting the email addresses that they feed our forms.
521,887 Active Leads with Hungry Buyers - 96% USA Traffic - Up to 35% Over-Delivery
added laterJon Mon - The udimi system is still pretty new, and I see them making tweaks and enhancements all of the time. So i'm sure that eventually they will address the rating issue.
Thanks for the Info
Thanks for the Info