Effective Email Marketing Campaign at a glance

Hi All,

Since we are all doing email marketing, I thought I'd like to remind few things we need to remember when we do it:

1. Personalization

Few people want to read emails that are addressed "Dear Sir/Madam" as opposed to their first or last name

2. Responsive design

Email campaigns that are designed for mobile devices are especially important -- a quality known as "responsive design." In fact, 67% of emails today are read on either a smartphone or tablet.

3. Call To Action

marketing emails must contain a meaningful call-to-action (CTA). every message must have a point to it, do not waste your time and your subscribers.

Thank you for reading, have a nice day everyone!