So Im super new to Solo ads have only purchased 3 runs so far. In total I've gotten 736 visitors but no sales. I know I'm still new but there must be something I can do to increase my chances of getting a sale. More compelling subject lines? Better lead magnet? Better optin page?
Is it still too early to tell?
Landing a sale depends on your offer, how attractive it is to the potential customer, what benefits your offer to your audience etc. If you can find a seller that has an audience that matches what you offer you will get much better results.
You should be able to check the results of your campaign on the autoresponder connected to your landing page or in your website back office, depending on your setup.
Most of the sales come from follow up messages. Try to build a list by setting an opt-in page as your landing page to collect opt-in first and your sales page as a thank you page. Most people decide to buy after 4-5 exposures and most sales come from follow up sequences.
Just to add on here... make sure your landing pages have Facebook pixel and Google analytics installed on them so you can retarget these people who visit your landing pages on other platforms for a cheaper price!
Remember. no one really buys from someone they don't trust so by retargeting them you will build a relationship with them and they will eventually buy from you (gotta build that relationship first though)