I'm starting to worry a bit because I had everything planned out so perfectly. Instead of selling stuff directly I wanted people to get educated. So every email I'm creating is giving them a small education lesson and if they want to know more I give them the opportunity to join my free video training.
So now I'm beginning to worrying that the subject line is going to be a big problem. How can I design an interesting subject line that gets clicked without making it look like normal promotional Email swipe subject lines.
I know that my video training is good and the few people that watched my videos in previous campaigns stuck to them.
So here are some stats of what is currently happening.
I have sent to 120 people.
3 People have opened my email.
Subject line of the first email.
YouTube marketing is a Goldmine & Don't do what they say, do what they do.
I know subject is way to long but wanted to test it.
Subject Line of the second email:
Why do you believe online marketing is complicated?
So to wrap the question up:
How can I design my follow-ups so that they start watching my videos?
Grateful for any advice you can give me.
BTW I watched a video on youtube mainly GetResponse VS AWeber. I found someone that gave me some input on spam score in GetResponse.
I'm having this: SpamScore is: 1.64 Don't go over 5.00. So I thought I was pretty safe. But that guy said it was high.
So now I did a plain text version. I think it means that the email will reach both html and text based email services. Before I only reached HTML based servers.
Spam score for one email is not less than zero. Lets hope it will make a difference. It it does then I will change the rest of them.
BTW I have a big Cold while I type this so keep that in mind if my text is a bit confusing.
I did a typo:
Spam score for one email is not less than zero
Spam score for one email is now less than zero. (I mean I tested this on one email)
I can't say that, I also use GR (partly, as I have multiple AR's), sometimes my messages hit the spambox as well. As Kujtim is pointing out a lot of vendors send out that kind of shitty emails, I don't do that, I only send complete legit mails, I don't have a scammy funnel either (which a lot of vendors do too) and even sometimes I spambox - and sometimes I don't. You can test multiple factors, try DKIM/SPF records, watch out for spam related words like free/money etc and test :)
Hi Anders, personally I like this subject more than the ones you posted before.
All the points the others wrote here are also very important. Make sure to select the right sellers (only experience will tell us...), and mostly, make sure your email doesn't look spammy.
DKIM/SPF is done correctly. I added my own domain with ZOHO and they have a decent wizard that told me what to do.
Those spam related words. I get them from my an online marketer and they don't land in my inbox. I you sure about this? Have you done any testing?
Thanks for you response Demian
As I mention I have a Cold and my head isn't 100%
I get them from my an online marketer and they don't land in my inbox
I get them from an online marketer and they don't land in my spam box.
Sorry about that.
Obviously I non stop test it :) It's my business.
Do note, DKIM can also work in your DISADVANTAGE, if your domain has a high spam reputation and you verify that you are that domain - the odds of landing in a spambox increase. So DKIM is not always wise :) Most people don't know that.
There are several lists online with words to avoid for spam filters, what is classified as spam has to do with a lot of machine learning techniques. I know a lot about it as a major in Artificial Intelligence, but to keep it easy ill just recommend you to avoid the words at all :) Google will help you here easily.
I did a check with https://mxtoolbox.com and I'm not in a blacklist so I should be fine.
I have changed all auto responders to use a text only version.
BTW Have anyone made tests with gmail or hotmail (outlook.com) to sign up to as many landing pages as possible and counted successful inboxing from getresponse vs aweber?
I think that would be a great thing to test.
Inboxing can be different for every email address you send to depending on how they interract with the email. You can get in inbox first send to a new sub but if they don't open then the rest will go to spam.
You may consider reading up on SMTP so you can try using your own servers and services.
I have been looking into smtp2go so this is an option. However if I use an SMTP server then I would miss all other benefits like automation etc. Maybe there is software for this but then I open a new can of worms that will keep me busy for long time.
People have success with GetResponse or AWeber so I'm already in that direction so why change to another? This is also a reason why so many people fail in this business, they don't stick to something and try it thoroughly and just jump on the next can of worms. I think this would be a great video to make to my subscribers. :)
Maybe there is an option to use a external SMTP server in AWeber or GetResponse. I have not looked into it. Do you if that is possible?
You could use both. Its never to early to start learning SMTP, all paths lead to it, it the advanced form. Its like being in a box, then suddenly being out of the box.
I start to believe that you are right James.
Kujtim helped me out with testing if my emails landed in the inbox or spam folder. 100% of them spamboxed for gmail.
So about using SMTP. The problem is that people that I'm going to help need to be very technical and I told everyone in my video training that you don't need much technical skills. So I will be lying to them and I really don't like that.
If there is a way to follow the SMTP route and I can be confident most people could do the same then I would be happy to use it.
What are your thoughts on this James. What would you do if you were me.
Grateful for your help.
Its pretty technical and there are all kinds of ways to send via SMTP. You can use shared hosting, vps servers, dedicated servers, smtp services like an opensource autoresponder like phplist or mautic. Probably start with a smtp service, and sending by connecting to the smtp service using a wordpress plugin, that would probably be the least technical way. There there is all the different ways to manage ip reputation. Watch a few hundred youtube videos on the subject and you will start to. I would say it takes years to learn well, and everyone sends via smtp differently. SMTP is like the phone grid, but for email, its vast, billions of email addresses and servers connected together.
Thank you James.
With IP reputation are we talking about the IP of the SMTP server? If that is the case then shouldn't there be like a paid service out there that can do this for me?
As online marketers we should be able to outsource the complicated stuff and focus on creating value.