I'm starting to worry a bit because I had everything planned out so perfectly. Instead of selling stuff directly I wanted people to get educated. So every email I'm creating is giving them a small education lesson and if they want to know more I give them the opportunity to join my free video training.
So now I'm beginning to worrying that the subject line is going to be a big problem. How can I design an interesting subject line that gets clicked without making it look like normal promotional Email swipe subject lines.
I know that my video training is good and the few people that watched my videos in previous campaigns stuck to them.
So here are some stats of what is currently happening.
I have sent to 120 people.
3 People have opened my email.
Subject line of the first email.
YouTube marketing is a Goldmine & Don't do what they say, do what they do.
I know subject is way to long but wanted to test it.
Subject Line of the second email:
Why do you believe online marketing is complicated?
So to wrap the question up:
How can I design my follow-ups so that they start watching my videos?
Grateful for any advice you can give me.
Hi Anders, that's normal in beginning. But with time and testing, you will notice, some of your subject lines have high CTR compared to others. Similarly, you will have email swipes or body, having high CTR compared to others. So ultimately, you combine high CTR subject lines with high CTR swipes, and you will have your own unique winning combinations.
And another important thing is, all these parameters have been tested on your own email list. So, if any one tries to copy, then results will be different, as they have different set of subscribers with different interest.
I have to agree with Deepak, it's time and testing. I've found short sharp and to the point always gives me better click rates... you need to peek their interest in as few words as you can in the subject line. Same with my follow-up emails, my whole objective is to get them to click the link in the email no long dragged out emails mine are about 100 words or less. The sales presentation then does the rest. If they are interested great... if not great.
Thank you guys.
What typical strategy would you use for the subject line to connect with a video training.
I have subscribed to 10-15 lists to see what people write but it is not a video training. Instead, they have their own programs and offers and nothing that makes the audience any smarter. No educational content.
I could go on testing but if you share something so that I could do my testing more logical then I would really appreciate it.
Anders, sorry if I sound a bit harsh, but honestly the first subject is too long, I got tired to read it.
And the second subject: "Why do you believe online marketing is complicated?" it's not charming at all. How do you know that your readers think online marketing is complicated? You suppose that they actually think it's complicated, but it may not be the case. So let's say I think online marketing is easy, I won't never open your email.
This is just my opinion, but I hope this helps.
Honesty is what makes me better.
I think you are right.
I did in a subject:
[Video 60 seconds] Powerful - Get input from people - Create Success!
The plan is to make the email body short and instead show a video recording about a good to have resource.
Let me know what you think Paulo
Anders, think about this for a moment.
You need to find what your audience is looking for then supply them with a solution to their problem.
If I go to the Hardware Store and buy a shovel. It's not the shovel I want it's the hole it will dig for me.
So the problem is the hole, the solution is the shovel.
Hope that makes sense.
Thank you John.
I think my mindset is in that direction.
I want to educate people so they know how to get to the end result. The success. The problem I see however is that people are indoctrinated to believe that money can be made quick and easy.
So how do you really sway them to not reach for the cat gold but educate them to find the real gold.
Have you checked your emails are not spamboxing? I always add myself to my lists to check if I spambox.
Although all the responses above have some point,they forgot to tell you the truth...
The bitter truth
It's the leads - The leads you got from the traffic you bought are dead...unresponsive.
95% of solo vendors share almost the same list,buy and sell to each other and beat the list to death in order to generate clicks...
In addition to that, they send deceptive swipes like this:
Yes, that's from solo vendors!
In comparison, below you will see what real,responsive traffic looks like:
This is from paid traffic,2 months old list of 719 subscribers.
What I would suggest you is to track every solo vendor separately.
Test and stick with those who will give you the best responsive subs...
I carefully asked people around what seller the would recommend they have good luck with. No affiliate link sneaked in. The results from those sellers was about the same.
Lots of people report success.
Are the leads from those lists victims to massive promotion campaigns. Sure I belive that.
The titles in the examples are click bait. They come to my landing page and there is no congruence between the steps. The message is entirely different. Why is the sign up rate so high?
I have like 20% opt in and that is still low.
BTW I watched a video on youtube mainly GetResponse VS AWeber. I found someone that gave me some input on spam score in GetResponse.
I'm having this: SpamScore is: 1.64 Don't go over 5.00. So I thought I was pretty safe. But that guy said it was high.
So now I did a plain text version. I think it means that the email will reach both html and text based email services. Before I only reached HTML based servers.
Spam score for one email is not less than zero. Lets hope it will make a difference. It it does then I will change the rest of them.
BTW I have a big Cold while I type this so keep that in mind if my text is a bit confusing.
I did a typo:
Spam score for one email is not less than zero
Spam score for one email is now less than zero. (I mean I tested this on one email)
I can't say that, I also use GR (partly, as I have multiple AR's), sometimes my messages hit the spambox as well. As Kujtim is pointing out a lot of vendors send out that kind of shitty emails, I don't do that, I only send complete legit mails, I don't have a scammy funnel either (which a lot of vendors do too) and even sometimes I spambox - and sometimes I don't. You can test multiple factors, try DKIM/SPF records, watch out for spam related words like free/money etc and test :)
Hi Anders, personally I like this subject more than the ones you posted before.
All the points the others wrote here are also very important. Make sure to select the right sellers (only experience will tell us...), and mostly, make sure your email doesn't look spammy.
DKIM/SPF is done correctly. I added my own domain with ZOHO and they have a decent wizard that told me what to do.
Those spam related words. I get them from my an online marketer and they don't land in my inbox. I you sure about this? Have you done any testing?
Thanks for you response Demian
As I mention I have a Cold and my head isn't 100%
I get them from my an online marketer and they don't land in my inbox
I get them from an online marketer and they don't land in my spam box.
Sorry about that.