Maximum Tier 1 Percentage for Non 100% Tier 1 Orders
Maximum Tier 1 Percentage for Non 100% Tier 1 Orders
Daniel Huppertz
3807
6 posts / 5 likes
2

Hi all,

I just thought about how the tier 1 rate evolved over the years. I remember times a few years ago when non 100% tier 1 orders had like 70% tier 1. Nowadays people are sending like 90%+ tier 1 on those orders. To be honest with this tier 1 rate it isn't really an incentive for buyers to purchase 100% tier 1, as they receive 90%+ anyways.


So my suggestion would be to set a maximum tier 1 percentage of 80% on non 100% tier 1 orders. Everything above 80% should get filtered.


This gives buyers actually an incentive to buy 100% tier 1.


What do you guys think?


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Posted 13 Aug at 10:55
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William McRea
3845  / 12
341 posts / 310 likes

I would not filter. Some of us use only use tier 1 data to build our list. It cost a premium so that would not be fair...that said...you should not be able to sell the based item as 100% T1...if someone want wants 100% T1 they should pay Udimi’s premium.

Bill
Posted 13 Aug at 12:25
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Kujtim Guga
2767  / 1
129 posts / 87 likes

I like this idea and support it.


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Posted 13 Aug at 17:18
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Kujtim Guga
2767  / 1
129 posts / 87 likes
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William McRea on 13 Aug 2019 at 12:25
I would not filter. Some of us use only use tier 1 data to build our list. It cost a premium so that would not be fair...that said...you should not be able to sell the based item as 100% T1...if someone want wants 100% T1 they should pay Udimi’s premium.

That's exactly the point.Since everyone is offering 100% T1 on base price,the premium,t1 filter has become pretty much usless


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Posted 13 Aug at 17:19
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Daniel Huppertz
3807
6 posts / 5 likes
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William McRea on 13 Aug 2019 at 12:25
I would not filter. Some of us use only use tier 1 data to build our list. It cost a premium so that would not be fair...that said...you should not be able to sell the based item as 100% T1...if someone want wants 100% T1 they should pay Udimi’s premium.

Yeah that is what I am suggesting. Right now most sellers in this industry send 90%+ tier 1 on base orders, so ordering 100% tier 1 is not necessary. I would like to have that changed, so there actually is an incentive again to order 100% tier 1.


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Posted 13 Aug at 18:52
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Daniel Huppertz
3807
6 posts / 5 likes

Maybe I didn't explain it clear enough. Let's say I am a buyer and purchase traffic from seller xyz. I know that seller xyz will send me 90%+ tier 1 on my base price, so why should I pay more for 100% tier 1? It's only a small difference between 90% and 100% tier.


Therefore my suggestion is to set a maximum tier 1 rate of 80% for the base price orders. This way me as a buyer will probably purchase premium with 100% tier 1, as I now know that my maximum tier 1 rate on normal orders will be 80%.

I hope I made the point clear :-)


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Posted 13 Aug at 19:02
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William McRea
3845  / 12
341 posts / 310 likes
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Daniel Huppertz on 13 Aug 2019 at 18:52
Yeah that is what I am suggesting. Right now most sellers in this industry send 90%+ tier 1 on base orders, so ordering 100% tier 1 is not necessary. I would like to have that changed, so there actually is an incentive again to order 100% tier 1.

Okay that makes sense to me and I support

Bill
Posted 14 Aug at 13:57
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Demian Voorhagen
663
82 posts / 40 likes

I think 80% is too low, a T1 filter is 10% extra, I usually average my orders around 90% T1, which means if you want 10% more T1, you pay ~10% more. So 85 to 90% sounds more reasonable for that to me.


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Posted 15 Aug at 11:20
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Mark Elali
179
41 posts / 19 likes

Hey Daniel,

Yes 100% T1 option is rarely nowadays because most sellers have high t1... But enforcing 80% max will not work and will be unfair to some sellers that have a high T1 list as their over 80% t1 is going to be filtered.

ex: my lists are almost 97% T1 on average so i have no choice but to send high T1, how am i going to fill the 20% none T1 gap? therefore this wont work.

on the other hand, enforcing a 80% min on orders is a much better idea (part of the Base Filter), means better traffic and less filtering and less crap traffic going through udimi.


Cheers


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Posted 16 Aug at 02:07
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