I never pay the lowest CPC... I test, change and measure Cost Per Sale... The lowest CPC is usually the highest CPS. So my recommendation is to optimize your funnel for the highest CPS, not the lowest CPC
If all you do is buy or sell based on the price you will not make money. Ive been doing this since 2005 and made millions. All via product launches and email.
Best of luck
Great answer! Thanks for sharing Bill.
So can you teach us what you know so we could do the same?
Ha now I am a newbie here and I see this( I did 3 big product launches in 2 years..that list is now for sale) how could this help me? I do not understand?
Mark, the idea is that you track all your clicks through the entire sales process.
Optimize your funnel to get the highest optin rate and your follow ups to get the most engagement and sales.
Over time you'll be able to tell which sources give you the lowest cost per sale. That's what your ultimate goal is to get the sale, not the initial click.
If you just buy the lowest CPC you can find, and send the visitors directly to a sales page you'll quickly go broke.
My list is made up of leads from these product launches. If people sell trash traffic for .30 a click here, I will sell my traffic at Traffic4Me. I've been doing this since 2005…. Selling for a lower price is not a good strategy….unless you are in a hurry to go broke. Don’t believe me GOOD LUCK
It's like saying….I want to go broke faster than the next guy,...
The answer to your question is “Not necessarily.”
Someone may sell clicks at a high price claiming that their traffic is off superior quality based on optins and upfront sales, but there’s really no way to tell until you have figured out cost per sale as Bill said, or to go a step further, lifetime value.
Optins and upfront sales don’t really mean much.
People place way too much value on high optin rates and upfront sales.
Upfront sales are generally $7 “trip-wire” offers.
Paying $80 for 100 clicks to get 50 leads and a $7 sale and thinking you’ve won would be silly.
You must test various sellers and figure out cost per sale and lifetime value or you will find yourself going broke.
Price per click is only relevant in so far as it affects cost per sale and lifetime value.
Price per click has nothing to do with quality.
Unless the price per click is extremely low.
Generally people who sell clicks for $0.25 and lower have built their lists from cheap, low-quality sources like mobile pop traffic.
Good thing you won't have that problem here as UDIMI has set the lowest PPC to $0.40.
I would say all traffic sold on here is decent traffic.
You just have to keep testing and figuring out which sellers' traffic is best for your offer/s in terms of cost per sale and lifetime value.