My next suggestion is to reduce the over-delivery to a maximum of 15% and stop fake claims.
Here are some facts why we should do that:
The more quality traffic & service on Udimi, the better the long term results.
Conclusion: If we do our best to make Udimi a high quality marketplace both for sellers and buyers, there will be a lot of business to be done for years to come.
Another very good point. Sometimes I wonder if solo sellers even know what it cost to generate a click. I retired from my CFO job in 2004 and know all my cost. So while I offer a modest over delivery, every click I send is costing me money, and impacts both my ability to feed my leads database and what I take out of the business. Not to mention the cost of Udimi’s fees we all pay, and heck if I did not want to pay them I would not be here. So that’s cool with me. Even at .4 per click let’s say Udimi fee’s end up about .12 per click and I have to pay PayPal as well. If you are new you better learn your cost to deliver emails...to inboxes....not via spam. If you spam you won’t last long. I would think the cost would end up about .15 to .20 per click....so think about your cost If you are not making money.....simply lowering your price to make $40 bucks may be putting you out of business.
Another point I’ve done over $20 milliloin dollars in product launches on Clickbank between 2008 and 2014....my buyer leads would generate $2 - $4 cpc so why would I sell those click for .40 seriously. Now today my buyers are on my list but only after they’ve gone through my after sales funnel. I don’t do those large launches anymore but maintain my existing products. Those launches were a pain....
I run a self hosted email platform, which is a pain, but I’m not getting dropped by aweber etc. and my cost per lead is a fraction of what most people pay...you better get to know not only your cost per lead, but you cost per engaged leads. If you knew this you’d be shocked. So if someone claims to be adding 1000 leads per day....they are spending probably 1200 bucks per day to generate those leads...unless they have the skill to use data on a self hosted server. Very very few do
I wish everyone success!
Another great Idea...other wise these idiots will just over deliver 50%...should max out by 15-20%....
Guga...your a cool dude Seems like you want us all to make money! THANKS!
Implementing some strict rules is the only viable long term survival of our niche.
There has to be a balance.
Yea sometimes its like people only want to make beer money...LOL
Again I've learned not to be desperate and the business is doing better. Thanks again!
I also agree with this, as I'm new I feel as though offering more OD would be alright for new people like myself, but even then it should only be a MAX of maybe 20%. But like I said, I'm in favour for 15% limitation.
As I mentioned on my main text, an exception could be done for new sellers, i.e they can offer more O.D for their first 20-30 orders to get some traction :)
There has to be a limit to this crazy race to the bottom. FB is already a graveyard. In the end no one wins. Not the seller, who, unable to reinvest in their list, goes broke. Not the buyer, who just gets a lot of very low quality leads. Not the platform itself, as buyers look for better sources of traffic. The whole niche thrown under the bus for a bit of "drinking money", as they say.
Traditionally, the OD was to ensure the buyer got the clicks they paid for. E.g. A buyer bought 100 clicks, so it would look rude to send just 96 because of the vagaries of click tracking/filtering, so you made sure it crossed the line for them. Since it was impossible to always cut the traffic off exactly at 100, they'd end up with a few extra clicks. Kind of an unexpected bonus, and that's how it should have stayed. Big OD's are just front-loading a huge discount on the clicks.
Yet still some buyers who contact me get upset at the already low prices! I expect they actually want 30 cent clicks, 40% OD, AND guaranteed sales. Unfortunately, such a thing exists only in a world with two Tuesdays in it.
Honestly the insane OD is nothing more then a way to sell cheap...
It tells me you are not good enough to compete in anything other than price. Many good sellers will quit this platform..some already have. That will hurt the customers and Udimi as well.
I wish success to everyone. We should compete smart
agree brother... OD should be around 10-20% max... OD is an optional bonus or a way to "beat" the filters so the buyer get what he/she originaly ordered only... thanks for opening the discussion.
Raising minimum to 40 cpc won't help to stop people from selling at ridiculously low prices using 30-40% OD.
OD should be limited to 10-15 % max. If not, I'm afraid sellers with good traffic will stop selling here.
Also, I agree that 'buyer list' claims should be banned, too!
Raising the lowest cpc to 40 cents was a great achievement and I also think that 20% could be a good rate to limit OD too. As Kujtim said there was no OD in the past and when it was done it was according to seller tracking platform not buyer one (ie. seller sent 110 clicks to try to match 100 clicks on buyers tracker to compensate some filtering). That said I think there's another thing that could be done to make the platform even better and more secure. I'm gonna open a new thread shortly about it. Stay tuned!
Thanks for being responsive; this is great thing for raising the quality standards in the Solo Ad industry. I applaud you!