Low engagement rates on email?
This unfortunately is something we can not "fix" for you, but I do have some advice. My company uses a self-hosted ESP to manage solo ads, and we service the e-commerce business for major retailers. If we were not able to inbox our email we would NOT be in business very long. The fact is we can inbox because my staff are highly trained and we use and own many SMTP servers. This is used solely for solo ad delivery to e-commerce, commercial email clients, and Udimi orders. No, this is something that you probably will never be able to do, but...I test things I use Aweber and Getresponse to manage the sales funnels I build for my information products. There has been a definite reduction in engagement and response rates since December. I was able to overcome this and actually get the best inboxing I've ever had from these services. We did this by implementing the autoresponders requirements for DMARK and DKIM. These are DNS additions for your sending domains. BOOM it worked and we were able to see a dramatic improvement in Inboxing, including Gmail (etc). So here is my advice.... Follow your autoresponder recommendations on setting these up...Not hard but may be scary to people who never worked on DNS settings in the past. Never send broadcast emails...everything is a scheduled autoresponder or drip campaign..... WHY....well every autoresponder has piles of clients trying to use their service to sell solo ads or import purchased leads. This results in huge complaints to the autoresponder. If you do large email broadcasts...with time, your response will decline...SIGNIFICANTLY. The autoresponder simply delivers your broadcast email on lower quality or degraded SMPT or IP addresses....These are not highly trusted by email service providers like Gmail...so the email gets sent to spam or never delivered.We use our email copy and never anyone's recommended swipe. It is so easy to write email swipe nowadays...just use ChatGPT! Remember your prompt makes a huge difference. WHY...if you use the same swipe as thousands of others....Google will eventually see it as spam and send it to the spam folder. There is no reason to use someone else's swipe anymore. Set it and forget email systems are nice if configured properly and you are using leads from solo ads. But remember if this system is popular there will be thousands of people email the same content as yours...see number 3 above. So there are some challenges, but it is worth overcoming them. Email marketing is more effective than it has ever been. Best of luck
Posted on 13 Mar 24
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Low engagement rates on email?
William McRea
Last reply: William McRea
Unveiling the Solo Ad Struggle: Your Ticket to Success Revealed - PM me for Questions.
Many folks find themselves hitting roadblocks with solo ads because they often dive in without a clear roadmap or strategy. Here's why it happens: Lack of Targeting: Without a solid understanding of who their audience is, many people end up shooting their ads into the void. It's like trying to hit a bullseye blindfolded – chances are, you'll miss the mark.Dodgy Traffic Sources: Choosing the wrong solo ad providers can be a recipe for disaster. Some providers offer low-quality traffic that's about as useful as shouting into an empty room.Bland Ads: Crafting attention-grabbing ad copy and visuals isn't everyone's forte. If your ad looks like it was slapped together in five minutes, chances are it won't get much traction.Set and Forget Mentality: Successful solo ad campaigns require ongoing tweaking and refining. But many people throw their ads out into the world and hope for the best, without bothering to monitor or optimize them. So, what's the solution? It's all about being strategic: Know Your Audience: Take the time to understand who your ideal customers are. The more you know about them, the better you can tailor your ads to their needs and interests.Choose Wisely: Research solo ad providers thoroughly before committing. Look for providers with a track record of delivering quality traffic to ensure your ads are seen by the right people.Get Creative: Invest time and effort into creating compelling ad content that grabs attention and sparks interest. A little creativity can go a long way in capturing your audience's imagination.Stay Agile: Don't be afraid to experiment and iterate on your ads. Test different approaches, monitor the results, and tweak your strategy accordingly. By taking a strategic approach to solo ads and addressing these common pitfalls head-on, you'll be well on your way to running successful campaigns that drive real results Greg Prouse - PM me for questions.
Posted on 19 Feb 24
52 views
Unveiling the Solo Ad Struggle: Your Ticket to Success Revealed - PM me for Questions.
Greg Prouse
Last reply: Greg Prouse
Step Outside Of Your Comfort Zone. Thats What I do Everyday....And Never Looked Back!
2 upvotes
70% of professionals (or even more) have "imposter syndrome" That feeling of stepping into unknown territory, not knowing everything, never doing that before, and uncertainties. Am I good enough? Will they find out that I am not that good and that I am a fraud... These are some of the thoughts of self-doubt. But with the way the world is evolving, is not change inevitable, meaning we will all be faced day after day with situations we have never experienced before? We will be developing the skills we did not have yesterday. If that is the case... and the majority of the world experiences imposter syndrome, does it mean that there is something wrong with us all? NO - what is wrong is calling it imposter syndrome and making it look like whoever experiences it has a major problem and should cure it. We know that growth and magic happen outside of our comfort zone, so "that feeling of discomfort caused by rapid growth and significant achievement" happens when we grow. So, let's stop calling it imposter syndrome and start calling it "growth discomfort," which shall pass as we take intentional actions to develop further in areas we may yet have skills, knowledge, or experience. By reframing it, it feels better and like a natural part of the evolution and growth in a world that is changing rapidly. Are you with me? Contact me, send me a message and lets talk about your business.
Posted on 27 Jan 24
58 views
1 reply
Step Outside Of Your Comfort Zone. Thats What I do Everyday....And Never Looked Back!
Greg Prouse
Last reply: Robin Robinson
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