Top 5 Things I Screw Up in Solo Ads
3 upvotes
Yup, you read that right. No matter how many ads I run, I still screw up some little detail every now and again. Maybe This list will help you avoid my mistakes. #5 COPY WITHOUT CHANGE Back when we were running LOTS of solo ads and really building our list, I would create a great landing page for a particular offer. I would spend a lot of editing the text, testing the links, doing sample runs, etc. BUT - since I spent so much time on it when we ran the same offer through multiple vendors, I would often copy the page to a new ClickMagic link for the new vendor WITHOUT going in and resetting the Ad Tracking, Campaign name, etc. That makes tracking my results much more difficult and time-consuming and messes with the stats in the back office of whatever offer I was sent to. #4 TRYING TO RE-INVENT THE WHEEL I frequently fall victim to my own ego: I think I am pretty smart, and I think I have learned enough to think I am a good copywriter. Therefore, I would (will?) frequently try to 'outdo' the copy provided by the offer I was promoting. This would lead to several problems: Incongruency between my text and the offer Swipe copy that is too detailed (sell the sizzle, not the sausage) Swipe copy that is too long (keep it a short as a lady's skirt: long enough to cover the essentials, short enough to be interesting) Swipe copy that doesn't convert as well as stock, wasting solo ad money This isn't to say you shouldn't try to write your won swipe, but if you are marketing a big offer that has been around and they provide some, do not be afraid to model after it closed. Don't try to re-invent the wheel. #3 NOT THINKING LIKE AN ADVERTISER I like to help people. I want to see people succeed. This makes me a terrible advertiser because I try to get people what they NEED, not what they WANT. Your swipe/subject lines need to hit on what people WANT. Nobody gets excited about buying a new ice scraper for their car, even though they need it. But if there was a product that promised to de-ice your windshield in 60 seconds or less, that is what customers would WANT. #2 LETTING THE SOLO AD VENDOR WRITE IT FOR ME Now hear me out, this one may cause some controversy. Many solo ad vendors are good copywriters. A few are even great. They know their lists and what their customers respond to. BUT, people are not buying your product; they are buying YOU. You must find a way to have your voice and personality in your copy. You must build that relationship (know-like-trust) in order to have long-term success. If your ad vendor offers to write it for you, then maybe look at what they do - but make sure you get final approval before anything goes out. It is your money, and they work for you - you have the final say. Partner with them, leverage their experience, but stick to your guns about what you know you need. #1 NOT CHECKING IF THE VENDOR HAS BEEN RUNNING MY OFFER LATELY This one stung me a lot when I first got started, as we were repping a pretty popular company at the time. We used some 'recommended' vendors the company suggested - not realizing that so were the other 30,000+ affiliates that the company had. These vendors might have been great vendors but their lists had been bombarded not only with the same products but in many cases literally the same ad! Don't be afraid to ask your vendor if they have run your offer recently. Ask them how many leads they add to their list weekly, and how frequently it 'turns over. If they have run your offer recently, then schedule with them, but have them start it in two weeks or so - give it some space from the last time their list saw it. I hope this quickie article helps you avoid some of the mistakes I have made in regards to the Solo Ads. Remember, learn from your mistakes - but learn from other people's mistakes first, if you can!
Posted on 4 Jul 21
184 views
3 replies
Top 5 Things I Screw Up in Solo Ads
Nathanael Thomas Oswald
Last reply: Pedro Chalas
How To Write A Good Email
3 upvotes
Here are 5 keys to writing a darn good email… Be yourself There are millions of people sending emails. Most suck. Most are corporate, robot-like, soulless drivel. Be you. Be clearly you. And the people that resonate with you will stick! There's only one you. And when you apply that to your writing nobody can copy or beat you. You'll always be in the lead. So, just be yourself. Tell stories Without getting all gimmicky. Stories are BIG. There’s no better way to get someone engaged than a good story. You don’t have to be Spielberg to tell a good story. Just keep your eyes open for them and let it rip! Talk about your day, your kids, your boss, whatever you want. Just don't be boring. Write to a friend Don’t write to “them” or “they.” Write your emails like you’re talking to ONE friend over a cup of coffee. Informal and personal is the name of the game. Edit later Then you can go back and clean it up later. Sometimes I don’t even re-read what I wrote. Want to churn out word after word? Edit later… Make an offer Don’t listen to the fake gurus mantra of “value, value, value” without ever asking for a sale. This ain’t a charity friend. Unless you just want to write for fun or a hobby…then by all means…don’t make an offer. For me…there’s a relevant offer or call to action tucked at the bottom of every email. Not a pitch, mind you…but an opportunity to take the next step. Rinse/repeat. Take these carefully tested methods and profit from email. You don’t have to be perfect…just keep getting better.
Posted on 30 Jun 21
145 views
3 replies
How To Write A Good Email
Billy Montes
Last reply: Terence Connell
Repeat Buying a Solo Deal
Hallo everybody Is it advisable to buy several times from one Solo dealer? For instance, lets say I buy 500 clicks from person A for a certain Z MMO campaign. And after 2 weeks I want to buy another 500 clicks from the same person A. What happens if the same people who opted in the first time click again on the second campaign of the Z MMO product? Will it be considered as clicks OR not considering that their IP addresses and Email addresses were used on the first campaign? Or only new people who will be able to opt-in on the second campaign will be counted as clicks. I guess if any person who opted in on the first campaign will not be able to opt-in again since their email address already exist on my email list from the first campaign. But I don't know if the number of clicks registered (VISITOR COUNT) doesn't matter if the person opted-in the first time or not. Hence my question - whether it is advisable to buy from the same person or not. Because there will be a greater chance that the same people from the first campaign will still click my link on the second campaign. Even in the case when I use another second different Funnel or second Opt-in link. What happens to the people already in my email list from other previous campaigns? Surely if existing people already in my list are registered as new clicks for every campaign that I do then it won't be helping me buying from the same Solo dealer. But rather buy from new Solo dealers to increase chances of getting new people. Please help me to clarify this!! Thank you.
Posted on 26 May 21
108 views
4 replies
Repeat Buying a Solo Deal
Kanisios
Last reply: Kanisios
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